Spark Works
Project type : Global visual identity
Applications : logo | stationery | brochure | webdesign
In partnership with : Creative Supply
Spark Works is a human-centred strategic innovation company based in
Zürich. It provides research and consulting services. The principle of
the visual identity combines the professional aspect with a more playful
dimension. To achieve the most appropriate result, Spark Works
approaches each project in a unique way and considers that methods and
processes are modular. Communication, exchanges, singularity and
diversity are central elements of the company, just as the visual
identity.
In order to stand out from the traditional codes of consulting companies, the visual identity is designed using a modular system, playing on the “spark” of a yellow colour. It allowed us to create a link between the different contents. The signature colour is a central element of this visual communication and enables an immediate identification as well as an easy appropriation of the different visuals, messages or formats, by the brand.
In order to stand out from the traditional codes of consulting companies, the visual identity is designed using a modular system, playing on the “spark” of a yellow colour. It allowed us to create a link between the different contents. The signature colour is a central element of this visual communication and enables an immediate identification as well as an easy appropriation of the different visuals, messages or formats, by the brand.
